KLOUD Brings Relentless Industrial Pressure To Teletech With ‘NO MERCY’
KLOUD has made his debut on Teletech with ‘NO MERCY’, a hard techno single released on 18th September that puts the producer’s stripped-back, high-impact approach firmly in the foreground.
Built around pumping drums and industrial percussion, the track gradually introduces gritty melodic layers and a sharply defined vocal hook. Brief, breakbeat-led atmospheric passages interrupt its four-to-the-floor momentum before the heavier sections return, keeping the arrangement in near-constant motion.
The release brings KLOUD’s distinctive project to a label closely associated with the harder end of contemporary club music. While his identity and speaking voice remain out of the public eye, his stark visual aesthetic and recurring red square have become recognisable elements of an artist who prefers to keep attention on the music.
That approach extends to his DJ sets, which consist exclusively of his own productions rather than mashups or tracks by other artists. Drawing on more than two decades of experience across electronic genres, KLOUD brings influences from late ’90s grunge, 2000s trance and electronica into his current techno output.
Recent appearances have included HÖR Berlin and Teletech in Vancouver, alongside dates across North America and performances at UNREAL’s Summer Weekender and Terminal V Croatia.
With ‘NO MERCY’, KLOUD adds another peak-time production to his catalogue, combining industrial weight with the tightly controlled arrangements that underpin his sound.
