The video is directed by the the French duo The Cauboyz
The Cauboyz duo has always been in charge of French 79's visual art direction. For Simon Henner, “They are part of French 79’s project. We spent our childhood and teenage years together. We understand each other at a glance. It's crazy to be that much on the same page." An incredibly rare work-life relationship.
"Life is Like tells of a musician's journey or itinerary. If the music video embodies three phases of his life, it helps us give a glimpse at the intimacy of a character through a window. Here, architecture and time seem to intertwine and create a monolithic sequence. The perception of time evolves with age. The tender age was yesterday and yet, it is already so far away. What is left of our childhood? From the time when dreams were as powerful as life. Where building an ego was as much as when the architect completes a bridge. What is left of our adolescence? Our first experiences, our fleeting loves... ? These creative moments resonate in us as adults, with nostalgia driving our creation instincts. This music is so heady that the synths's reverb seems to echo in these private places. The story of a piece, from its first dream to the release of the album. The position of the musician, at the center of our lives through his." - Cauboyz