See How Confronts The Age Of Distraction On Debut Album ‘Amusing Ourselves To Death’
UK electronic producer See How has released his debut album, ‘Amusing Ourselves To Death’, bringing a year-long series of singles together into a nine-track record about distraction, anxiety and the struggle to remain present.
Moving between UK garage, house and experimental electronics, the album favours gradually shifting loops and atmosphere over immediate hooks. Its central concern is the way constant stimulation can pull attention away from the issues that matter, from climate anxiety to the belief systems people construct to make sense of an increasingly overwhelming world.
‘422ppm’, featuring spoken word from UK climate activist Chantelle Lunt, brings that concern into sharp focus. Elsewhere, ‘Kick It’ offers a warmer, more euphoric counterpoint, while ‘My Religion’, ‘Lovely Thing’ and ‘Do This Right’ approach the record’s underlying tension from different directions.
The brief ‘Interlude’ interrupts the album’s momentum before ‘Right Here In This Moment’ and closing track ‘Screens’ return to its central question of how to stay present amid digital overload.
“I wanted the album to feel like it was made by someone still figuring it out, not someone with the answers. Every track is trying to interrupt the loop for a second. That's the whole idea behind the title.”
Released following a self-run campaign that attracted support from Undrtone, Acid Stag, Mystic Sons and other independent music publications, ‘Amusing Ourselves To Death’ gives See How’s individual singles a wider context. Rather than offering a solution to the problems it explores, the album asks listeners to recognise the distractions shaping their everyday lives.
