Mind Enterprises expand their playful universe on new album ‘Negroni Love’
- 54 minutes ago
- 2 min read
Mind Enterprises have released their latest album ‘Negroni Love’, an 11-track project arriving at a moment when the duo appear to be operating at full momentum. Buy/Stream it here: https://ffm.to/negronilove.
Landing after recent performances at Coachella and during a packed international touring schedule, the record pushes further into the colourful and surreal world that has steadily transformed Mind Enterprises from internet curiosity into one of electronic music’s most recognisable cult projects.
‘Negroni Love’ leans heavily into the imagery and ideas that have become closely associated with the duo. Late-night escapism, Mediterranean nostalgia and endless summer energy sit at the centre of the album, alongside recurring references to cigarettes, football culture and the wider romanticism of European nightlife. That identity extends beyond the music itself, with accompanying merchandise ranging from vinyl editions and clothing through to Negroni-inspired accessories.
Musically, the album widens the project’s established sound. Tracks including ‘Da Sola’, ‘Tacchini’ and the title track stay close to the warm and playful Italo-disco aesthetic that listeners have come to expect, balancing groove and melody with an immediately recognisable personality.
Elsewhere, the duo take more unexpected turns. ‘Another World’ introduces trance-inspired elements, while ‘Aria sulla 4a Corda’ reimagines classical ideas through an electronic lens. ‘Burn It!’ also pushes beyond familiar territory, incorporating more ambitious harmonic structures and broader arrangements without losing the project's lighter character.
That willingness to move between ideas has become one of Mind Enterprises’ defining qualities. What started through lo-fi videos filmed inside a Barcelona kitchen has developed into something much larger, with Andrea and Roberto building a devoted audience through a combination of humour, strong visual identity and music that feels both nostalgic and distinctly modern.
With over 30 European dates ahead and more US appearances still to come, ‘Negroni Love’ arrives at a point where the duo’s world feels bigger than ever, delivering a record that expands their sound without losing the eccentric character that made people pay attention in the first place.
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