Fleur Shore launches 4SURE clothing brand alongside ‘Dark & Light’ single

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Five people in oversized jerseys with the number 33 pose on a brown leather couch. Dimly lit wood-paneled room, relaxed vibe. — 4SURE Launch Collection

Fleur Shore expands her creative output this month with the launch of 4SURE, a new limited-run clothing brand arriving on 27th February.

The launch lands alongside her latest single ‘Dark & Light’, marking her first new music in six months and continuing the rollout of her Undergrowth imprint, introduced in 2025.

4SURE moves beyond standard artist merchandise. The project focuses on standalone fashion pieces designed as seasonal drops rather than tour tie-ins. Each collection arrives in limited quantities, with no restocks once sold out.

The debut drop centres on a hockey-style jersey available in three colourways, paired with a collector’s edition t-shirt. Future releases will expand into lifestyle pieces and accessories, maintaining the limited production model. Sign up for the drop here.

Three jerseys with number 33 in pink, green, and black. Each features mushrooms and various logos. White background.

Speaking on the move into fashion, Fleur Shore describes the brand as a natural extension of her creative identity, developed from ideas she had been building over time. The launch reflects a wider trend of artists building independent platforms that sit outside traditional music releases while remaining connected to club culture.