Emerald launches Precious Stones imprint

Over the last decade, Emerald has become a torchbearer of underground UK dance culture on many fronts: a tastemaking selector as host of Rinse FM’s flagship Friday night slot, a DJ who has made her mark everywhere from Glastonbury to Fabric, and a producer with an experimental sound on labels like Unknown To The Unknown. Add in frequent talks at industry panels from ADE to AVA and her award-nominated Afters With Emerald club night and livestream, and you have an artist very much at the vanguard of the underground sound. Now, Emerald adds a new string to her bow in 2025 with the launch of her Precious Stones label.

“Precious Stones is my platform for total creative autonomy. It’s about storytelling through music, capturing the sounds I’m into at the moment I feel them without waiting. To me, that means pure self-expression, sonically, visually, and viscerally. Precious Stones is also about championing producers who share this ethos - those who create with instinct, passion and a fearless commitment to their sound. I’ve been obsessed with club music for as long as I can remember, and this label lets me shape it on my own terms, including how and when I use my own voice as both a vocalist and producer.” – Emerald.

Opener 'Attraction' kicks off with full-bodied analog goodness. A taut and reverberating synth drills through the drums as steamy vocal sounds, bird calls, big claps and twisty motifs all get the floor jacking. The techno-leaning 'Obsession' features London-based musician and producer Claus Fuss with its high-speed kicks, warped pads and intense hi-hats that all keep the head down and heart rate up before 'Frustration' follows with another frayed, masterfully undercooked production where dirty basslines and sleazy drums come together under strobe-lit rave motifs in irresistibly sweaty fashion. 'Resolution' closes out with a more lithe rhythm that leans on electro and runs through pixelated synth details and corrugated bass to round out a huge statement of intent from Emerald and her all-new Precious Stones label.

Emerald ‘Attraction’ arrives via Precious Stones on May 1st 2025, followed by ‘Obsession’, ‘Frustration’, and ‘Resolution’ on June 5th, July 1st, and August 1st, respectively. BUY HERE

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